Even if you’ve been in the construction industry for a number of years, it’s not always easy to find new customers, especially with so many other local businesses to compete with.
Fortunately, there are a few things you can do to help make sure you have a constant flow of work, and that you’re always able to pay your bills and put food on the table. Better than that, by working hard to ensure that your business is offering customers what they want, you can afford to take on more employees and really grow your business.
While registering with a free construction business directory is one step you can take to find new customers, there are other things you can do to keep your business busy:
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1. Never underestimate the power of word-of-mouth
By focusing on always giving customers exactly what they’re looking for in terms of high quality construction work carried out by skilled workers, you should be able to rely on them passing your name on to others who might require similar services. That said, it isn’t the most proactive way to find customers, so why not have some eye catching business cards printed, and start handing them out. Ask local businesses whether you can leave some on their counter, and always have a few on you when you’re out and about. If your business card takes customers to your website or social media page, make sure this is always kept updated, and relevant.
You can also invest in advertising for your construction vehicle, and sell your wares wherever you go!
2. Have an active social media presence
While nobody is expecting you to suddenly become a social media mogul, tweeting daily and posting snaps of you and your dog on a morning run, it is important to ensure that you have at least a basic presence on the most popular social media platforms, such as Facebook and LinkedIn. A lot of customers nowadays search for business recommendations on such sites, and if you’re not on there but your biggest rival is, well, the consequences could be devastating!
3. Get listed on recommendation websites
As well as a social media presence, you should also register your construction company on websites that promote local businesses; giving customers a way to find out more about them, and read reviews of their work. Some such companies have the possibility of an upgrade to a priority listing, which could get your business seen by many more hundreds of potential customers.
If your customer reviews are positive and your website is fully functioning and updated (don’t forget that you can outsource this if you don’t have the time, will or ability to do it yourself), such a registration could encourage others to trust your brand, and try out your services.
If your business is struggling to muster up trade, try not to panic, and instead, focus on the points listed above to give yourself the best chance of finding new customers and new projects to work on. With dedication and a focus on quality, there’s no reason why you can’t soon be turning down work due to popular demand!